THE FITNESS
BLUEPRINT

Over the last year I have been doing a lot of research on fitness and healthy living, which lead me to discovering the world of power lifting. Book cover designs have always intrigued me, being able to capture the audience through powerful works of art.

The Fitness Blueprint is a solo project that I designed using powerful imagery while complimenting the design with minimal color palette, and bold font that thrives on intriguing the audience to self discovery and healthier living.