PHRASEWORKS
CONSULTING

Based in Calgary, Alberta, Phraseworks Consulting develops effective strategies and campaigns that help build brand awareness, strengthen internal engagement, generate leads, support sales, and establish organizations as leaders in their industry.

As a start-up, Phraseworks needed a brand identity that felt elegant and sophisticated while also reflecting the importance of relationships and human connection. The typography and colour palette were carefully chosen to communicate professionalism, simplicity, and confidence.

The client was very happy with the final brand identity. The new look helped Phraseworks gain greater recognition across social media, while the elegant business cards added a polished and professional touch to their in-person interactions.